EXECUTIVE CHEF
JOSÉ LUIS HINOSTROZA
Born in San Diego to a Mexican family, José Luis Hinostroza was shaped early by agricultural landscapes and a close connection to food. He trained in some of the world’s most influential kitchens, including Alinea in Chicago, Maaemo in Norway, El Celler de Can Roca in Spain, and Noma in Copenhagen.
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After the Noma Mexico pop-up, he decided to stay in Tulum and became chef and owner of ARCA, a restaurant known for its product-driven, open-fire cooking. Under his direction, ARCA has been recognized across The World’s 50 Best and Latin America’s 50 Best lists, for both its restaurant and bar, with additional recognition from the Michelin Guide.
At Fireside, José Luis brings this experience to the Valle de Guadalupe, offering a focused expression of Baja comfort food shaped by product, technique, flavor and place.